Scope & Margin — Free SEO Pricing Workbench
Cost-based pricing calculators for SEO agencies
What is Scope & Margin — Free SEO Pricing Workbench?
Scope & Margin’s free SEO Pricing Workbench is a downloadable browser tool for planning SEO audit fees, hourly-rate floors, retainers and project margins. Four calculators explain the arithmetic with illustrative examples, including margin versus markup and a 25% delivery-hours overrun scenario. Enter 0 on the Gumroad page to download free, extract the ZIP and open the HTML file in a modern desktop browser. Inputs run locally and are not uploaded or automatically saved. Currency choices change labels only. This is a pricing planning tool, not a website auditor, market-rate database or guarantee of business results. A separate optional $49 SEO Proposal Toolkit adds editable scopes, project saving and client proposal exports. The free workbench remains usable without buying the toolkit. Published by Scope & Margin; support: scopeandmargin@proton.me.
- Free download by entering 0
- Calculations run locally in the browser
- Includes worked examples and margin explanations
- No API key or software subscription required
- Requires a download and ZIP extraction
- Modern desktop browser recommended
- No automatic saving or cloud backup
- Does not determine market rates or audit websites
Key Features
- SEO audit fee calculator
- Hourly-rate floor calculator
- Retainer pricing calculator
- Margin versus markup calculator
- 25% delivery-hours overrun scenario