The Blog
Advanced Prompt Engineering Framework for Content Optimization at Scale
How do you optimize content at scale using ChatGPT prompts? Use this 5-part framework for consistent, high-quality output: Key insight:…
5 ChatGPT Prompts for Technical SEO Audits (Copy-Paste Library)
Need ChatGPT prompts for technical SEO audits? Here are 5 copy-paste prompts that actually work: How to use them: Copy…
The Essential ChatGPT Toolkit: 10 Custom GPTs for Every SEO Professional
Which ChatGPT tools actually help with SEO work? Here are 10 custom GPTs and MCPs (Model Context Protocol servers) that…
Future-Proofing Your SEO Department: Building Teams That Dominate AI-Powered Search
Do you need to rebuild your entire SEO team for AI search? No. But you need to expand what they…
Google’s Official Position: Why AI Search Optimization Follows Traditional SEO Principles
Does AI search require new optimization strategies separate from traditional SEO? No. Nick Fox (Google's SVP of Knowledge and Information)…
What Gets You Cited in AI Search? I Analyzed 75,000 Brands to Find Out
Which factors actually influence brand mentions in ChatGPT, AI Mode, and AI Overviews? I analyzed 75,000 brands to find what…
Everyone thinks AI Mode just expands what AI Overview says. Wrong.
Are AI Mode and AI Overviews the same thing with different word counts? No. I analyzed 730,000 query pairs and…
Breaking: Google Clarifies JavaScript SEO Best Practices for Canonical URL Implementation
What changed with Google's JavaScript canonical guidance? Google updated its JavaScript SEO documentation on December 17, 2025, addressing a timing…
Robby Stein Reveals: The 5 Critical Ranking Factors That Determine AI Mode Visibility
Do you need a different SEO strategy for Google AI Mode? No. Robby Stein (VP of Product for Google Search)…
Inside Google’s Latest Guidance: How SEO Professionals Should Address Client AI Search Concerns
What should you tell clients who want "AI SEO"? Danny Sullivan (Google's Search Liaison) gave SEO professionals specific advice on…